Whether you are in the “discovery stage” or full-fledged in your rental business, this course will be your go-to resource for creating and elaborating your companies brand and marketing, determining how to increase your profit margins, analyzing your client processes and experience, all while fostering your growth as a business leader.
BUILD A PROFITABLE + SUCCESSFUL RENTAL COMPANY
THE RENTAL BIZ ACADEMY
WHAT'S INCLUDED
take the course
GET THE TEMPLATES
20 TEMPLATES & WORKSHEETS
JOIN THE community
ACCESS TO AN EXCLUSIVE RENTAL BUSINESS FACEBOOK GROUP
(INCLUDING OUR RENTAL CONTRACT)
WHAT YOU'LL LEARN
HOW TO START YOUR BUSINESS - Let’s get right into it! We’ll start by exploring your business at the very basics of its name and core values. What is your business, and what makes it different? We’ll discuss the systems and software that keeps your business running smoothly and communication open to your entire team, and a little into creating or polishing your social media accounts. This module comes with a Software Overview Guide for you to download.
WHERE TO SOURCE AND HOW TO PRICE INVENTORY - Not sure what purchases will be the best investments long-term in your business? Curious if you’re making enough profit to cover your services? Here, we discuss key strategies to help you determine the smartest moves for your business to make sure you are truly profiting from all services you charge. We’ll then dive into the process of pricing your inventory for profitability, and determine all of your necessary service fees and order minimums. This module comes with a Rental Resource Guide for you to download.
CREATING AN INTENTIONAL CLIENT EXPERIENCE - This module will cover everything from your client’s initial inquiry to you, to your post-event “we’re so grateful to have worked with you!” email. We’ll walk through our process of interacting and booking the client, to our software, office, and warehouse processes for fulfilling the order, as well as our team’s interactions on-site with the client. This module comes with recommended Standard Operating Procedures, a Client Consultation Sheet, Workflow Checklist, Team meeting Template, and On-Site Toolbox Checklist for you to download.
BRAND AND MARKET LIKE A PRO - We’ll talk through how to develop visual content that matches your personal and business’ brand (don’t worry if you don’t have one yet, we’ll walk you through it!) to post and share on social media. We have tips for creating or perfecting your brand identity and developing important marketing strategies towards your target clients. This module comes with a Brand Guidelines document for you to download.
THE FINANCIALS + THE FUTURE - This module tackles everything accounting from profit and loss statements to securing future funding. We talk about the process of hiring your team, policies, and terms you should know to include in your contracts to clients, and road mapping your future business goals.
GET THE COURSE
Meet YOUR COACH
hey there, i'm cam!
I’m a mom, business owner, and serial entrepreneur dedicated to helping you grow in your personal and professional life through my new educational course, the Rental Biz Academy! I began my rental business, Beautiful Event Rentals, in 2012 located in Dallas, Texas. As an entrepreneur constantly curating new business ideas, I’ve navigated the ups and downs of the event and rental industry, and I’m ready to share all I have to offer with you!
An all encompassing guide to buying sought-after rental inventory
Proven strategies for setting your rental prices for profitability
Knowing when and how to increase your fees
A data-driven approach to determining inventory turnover
Rental Inventory Sourcing and Pricing
A complete roadmap for profitable event delivery and execution
Setting rental minimums, dealing with damages, and recouping costs
Hiring the ultimate team and managing your employees
Systems and logistics for staffing events, delivery, and breakdown
LOGISTICS + SYSTEMS
5 paths to secure funding to scale your rental business
A complete guide to rental business accounting
Understanding and budgeting rental expenses from Day 1
A roadmap to diversify your business beyond weddings
FUNDING, FINANCE + FUTURE
CLIENT JOURNEY AND MANAGEMENT
Creating the ultimate sales funnel and client interaction process
Developing your business Standard Operating Procedure
Create policies and contracts with confidence
Handling invoicing and payment schedules
How to brand a rental business to stand out from the competition
Determining your ideal clients to attract through marketing
3 Marketing strategies to consistently bring in business
Creating on-brand content for your social channels
branding + marketing
"This course is amazing! It’s everything I never knew I needed. As a new business owner, this course has provided guidance in many areas I have not even experienced yet but will allow me to adjust and approach these areas differently knowing what I know now. The transparency of this course makes it easier to understand and to adjust to your own business model. "
CHANDLER OF AUTHENTIC EVENTS CO
"Rental Biz Academy deserves an 11/10. Through this entire course, you can tell that Cam knows her stuff. The course educates on not only the nitty-gritty of the event rental business (pricing, labor, inventory) but also teaches on the fundamentals of how to run a successful business (core values, building a team, and finances). I can honestly say that when you purchase this course you aren’t just getting a course that you’ll view once and move on. Cam has made this course into a community and she welcomes you to it with open arms."
ELLEN OF THE VAULT EVENT DECOR
"After taking The Rental Biz Academy, I went from overwhelmed and intimidated to confident and ready to hit the ground running!"
MORGAN OF TIPSY TOE EVENTS
I already have a wedding rental company. Will this course be helpful to me?
Yes! Whether you’re primarily into wedding rentals looking to diversify your event scope, this course is a great resource for learning more about increasing your profit margins, buying or repurposing your inventory, or scaling your business for the future.
FAQ
Rentals are just the side hustle to my existing wedding business. Will I find any value in this course?
This course is recommended to anyone who is looking to or has created a rental business as a source of income, big or small. The Rental Biz Academy was created with all kinds of business owners in mind to further their knowledge in finances and investment, inventory management, team building, branding and marketing, and more.
FAQ
I’m still in the discovery phase and don’t own any inventory yet. Is the course too advanced for me?
This course is a great resource for those in the “discovery phase,” or a business owner looking for ways to grow and scale their current business. The Rental Biz Academy is designed to aid in making smart decisions for your business that will make you profitable.
FAQ
I want to start a rental business but don’t have the capital. Does the course explain funding?
You’re in luck - it does! We go through the possible options of self-funding to attracting investors and financing loans, equipped with worksheets to plug in your own numbers to figure out the trajectory of your profit! This will come in handy whether you’re just beginning to purchase your inventory, to understanding past financial decisions that may have affected your business.
FAQ
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