Design + Styling – Sinclar & Moore |  Photography – Greg Finck

Needing some fresh ideas on how to make extra money with what you already have in-house? This FREE step-by-step process was created with you in mind to help generate some ideas to give your dusty pieces a whole new life!

Taking quality photos of your inventory is key here, and it’s surprisingly easy to do! Your clients want to see your pieces clearly and in-action, making it much easier for them to picture the pieces for their own vision. Hiring a photographer is always great, but doesn’t always have to be the case. Try using an app on your smartphones like Lightroom or VSCO to edit your photos to match your brand, and create a clear idea to your clients. Once you have these pictures, go ahead and add them to your website! This way, clients can access your inventory and dimensions without having to contact you directly. 

When thinking about your newly-curated inventory, consider if you are pricing for profitability. Have you valued your pieces highly enough? Are you truly profiting from each piece individually? Do your prices reflect the value of your inventory? If not, it’s time to reevaluate. Then, market them out, and market them a lot. Consistency is key, here. Choose your photos that showcase your inventory in a new light – use social media posts, write blogs, even reach out to other vendors/friends to support your content. Creating fresh, new content will, in turn, benefit your profit margin, and your social media will thank you, too. 

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