“Sometimes you just need to take the first step to see where it leads you.” – Karen Gordon

Now, we know what you’re thinking. “Tech is so not my thing you guys, I’m here for the events!” But don’t scoff too quickly. Trust us, events are our passion too. We are a creative industry, aren’t we? – but it’s 2020 people! It’s time we start embracing our tech-side and delve deeper into the how’s and why’s of the importance of technology in the event industry. 

We all know that the demand for events and personalized experiences is higher than ever before throughout the world. People want to attend unique and captivating events, and what better way to stay up-to-date on the trends than to incorporate the latest technology to create an experience your guests will remember. Keeping up with the latest technological trends will ensure your event is fresh and fun, with the hopes of increasing attendance for events to come, right? And good news – according to Entrepreneur.com, the use of new technology in events is said to increase not only overall attendance, but the efficiency of your work and gross revenue as well. Simply put, you should be working smarter while making more money and hosting more people. Not a bad gig, right? 

Then when your event is all over and it’s time to strike, you want to evaluate your event’s success. How do we gather the data from all of our events to analyze profit and feedback, or research your potential target demographics or communities for future use?

Let’s say it all together this time: Technology. 

With all this said, let’s bring it down to something a little more digestible. We believe the use of technology is most importantly used in our daily tasks in the workplace. Think about the systems you use in your business – do they help or hinder your work? Your software can be your main determining factor on the efficiency of your workflow, your team communication, your inventory, and so much more. 

Technology should be efficient, allowing you more time to do what it is we are here to do in this industry: create.

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